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Google’s controversial cookie replacement enter testing — here’s how to opt out

The FLoC system is now being tested on users in the US and other countries

Google’s Federated Learning of Cohorts (FLoC) is a part of its Privacy Sandbox, a new suite of tools aiming to replace and improve upon the conventional third-party cookie tracking that enables modern advertising on the web. The company has been working on it for more than a year, and this week it’s set to start using the system on a small portion of Chrome users in the United States and other countries.

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Google’s controversial cookie replacement enter testing — here’s how to opt out was written by the awesome team at Android Police.