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The folks behind Brave Browser slam Google for its new tracking policy

Brave explains why it’s blocking FLoC in its browser

Brave is just one project among many looking to change the status quo of privacy and tracking on the web. While you would expect that a company like it would welcome Google’s supposedly privacy-centric third-party cookie replacement FLoC (Federated Learning of Cohorts), you might be surprised to learn that it actually thinks Google’s new tracking mechanism is even worse than the previous implementation. The browser is heavily lobbying against FLoC and has removed all code related to it from its latest Nightly version on both desktop and Android and is looking to make the move within the next week for all other releases.

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The folks behind Brave Browser slam Google for its new tracking policy was written by the awesome team at Android Police.