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Why good haptics make you feel better about your smartphone (Sponsored)

Each buzz is calculated for precise tactile feedback

We recently took a deep dive into what haptics are and why they’re a vital part of your smartphone. Today, we’re going even further to see how phone manufacturers tune haptic motors to shape the user experience. Plus, we’ll be touching on the physiology behind haptics and what OEMs hope to achieve in the future with haptic technology.

Tuning haptics for smartphone OEMs

Haptic manufacturers, like Cirrus Logic who sponsored this article, work alongside phone manufacturers to tune the haptic experience for each device — particularly the linear resonant actuator (LRA) which is responsible for the vibrations and bumps you feel every time the haptic motor is engaged.

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Why good haptics make you feel better about your smartphone (Sponsored) was written by the awesome team at Android Police.